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Since '99 - Our Story

 

Inspire, educate and facilitate access to the freedom of getting out in the elements #InYourElement

Rooster®, founded by Steve Cockerill in November 1999, emerged from salty seas and shoreside conversation across the world; combining his passion for developing water sports kit that performs with his enthusiasm for sharing the knowledge amassed from two Olympic Campaigns. Our very origin is innovation and challenging the systems, not just a brand; but practices delivered from determined effort, thorough research and passion for the outdoors.