Rooster®: Built for Performance, Made for Watersports Adventures.

Our Origin Story

Born from a love of dinghy sailing, Rooster® was founded in 1999 by Steve Cockerill with a simple mission: to make high-quality, accessible sailing gear for everyone. Starting out in his spare room in the UK, Steve relied on friends to help create the very first products – driven by his own frustration at not being able to find kit that truly worked.

What began as a personal project has grown into a trusted technical clothing brand, supporting sailors across the world. While sailing remains at our heart, Rooster® gear is designed for versatility across the water. From paddleboarding and kayaking to foiling and beyond, our thoughtfully engineered clothing and kit adapt to changing conditions -empowering you to embrace every adventure, all year round.

We believe in doing things properly. We’re a small team of passionate sailors and watersports enthusiasts who design, test, and wear the kit ourselves. Every product is created with deep understanding of the sport and the people who live it. We’re not here for trends – we’re here to make kit that works, lasts, and performs when you need it most.

Rooster® is more than just a brand. We’re a community of sailors, paddlers, and adventurers who share a love for freedom on the water and connection with the elements. We’re proud to support you with gear you can trust, wherever your next adventure takes you.

Read more from Steve about how Rooster began.

Our Commitment to Sustainability

At Rooster®, we care deeply about the waters we play in. That’s why we consider the most sustainable practices in everything we do – from material selection and manufacturing processes to packaging, transportation, and the day-to-day running of our business. We work closely with our factories and partners to make responsible choices that reduce impact while ensuring our products meet the high standards of performance and durability our customers expect.

We continuously review our packaging to ensure it protects our products through changing warehouse and shipping conditions, while minimising waste where possible. For us, sustainability also means making decisions that are commercially viable and support the long-term health of our business, so we can continue to serve and support our community for years to come.

Sustainability at Rooster® is about making thoughtful, balanced decisions at every stage – creating kit you can trust, with care for both performance and the planet.