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About us

 

Inspire, educate and facilitate access to the freedom of being on the water #InYourElement

Rooster, founded by Steve Cockerill in November 1999, emerged from sailing clubs and boat parks across the world; combining his passion for developing watersports kit that performs with his enthusiasm for sharing the knowledge amassed from two Olympic Campaigns. Our very origin is innovation and challenging the system, not just a brand; but products delivered for watersports enthusiasts, by watersports enthusiasts.